Virgin Mobile Regeneration

Virgin Mobile Regeneration started as a youth movement that sought to bring awareness and aid to homeless youth. When we partnered with NPower Canada to provide skills training and job opportunities to at-risk youth, this shift in purpose necessitated a shift in tone for our marketing efforts.

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Online Education

We developed an interactive homepage takeover that allowed users to learn more about where their donations would go, and how the program would empower youth to break the cycle of youth homelessness.

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Retail Promotion

Understanding that Millennial and Gen-Z consumers care deeply about how the brands they support give back, we wanted to create opportunities to engage consumers in our efforts without asking them to donate their hard earned money. We partnered with Samsung and Powerology to contribute a portion of sales to ReGeneration with the purchase of a phone or power bank.

The campaign did more than just raise awareness. It deepened engagement, inspired action, and strengthened Virgin Mobile’s commitment to social impact. More than a marketing shift, it was a movement—one that put empowerment at the heart of everything we did. Through these efforts, ReGeneration trained hundreds of youth and raised hundreds of thousands of dollars for the program, creating real, lasting change.

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