Developed the regional website for Food Export Midwest USA and Food Export USA Northeast, two trade associations within the the U.S. Department of Agriculture.
Working in cooperation with the in-market representatives for Canada, the site was developed to cater to Canadian retailers and distributors, including local event listings and news articles regarding industry trends within the Canadian market.
From the earliest stages of the briefing process, the client wanted to ensure the designs would scale. The site was optimized accordingly for a wide range of viewports.
In order to ensure alignment on usability and flow, high-fidelity wireframes and prototypes were developed for client review. This not only allowed us to identify content areas that had been overlooked in the content development stage, but aided in securing quick and enthusiastic approvals.