Virgin Plus Refresh

When Virgin Plus launched 5G plans across Canada, it was a big deal (obviously).

We loved the launch campaign so much, we decided to completely refresh the brand. This meant updating all of our existing marketing materials in order to unify the tone and visuals across the board.

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Refreshed POP

Developed refreshed in-store POP in cooperation with the agency art director and copywriter for the launch campaign.

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Signage and Wayfinding

In keeping with campaign messaging and in-store POP we also refreshed a wide range of graphics from in-store walls to streetfront directional signage.